Sustainable finance
FINMA nudges banks and insurance companies towards sustainable investment
Jeremy Bacharach
— 20 July 2021
The theory of nudges, developed by American academics Richard Thaler (Nobel Prize in Economics 2017) and Cass Sunstein, postulates that it is possible to regulate certain behaviours without implementing restrictive rules. Instead, Thaler and Sunstein suggest influencing human choices using various methods of elementary psychology, with the aim of encouraging certain socially beneficial behaviours, without, however, making them compulsory. A typical example is that of a cafeteria: it is possible to encourage people to eat better, but without reducing their[...]